Search results
Results: 13
Number of items: 13
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Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2019). App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps. Journal of Consumer Affairs, 53(3), 1056-1083. https://doi.org/10.1111/joca.12218 -
Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2018). The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns. Decision support systems, 106, 44-52. https://doi.org/10.1016/j.dss.2017.12.003 -
Wottrich, V. (2017). Gepersonaliseerde communicatie: Wanneer geven consumenten (geen) toestemming?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/gepersonaliseerde-communicatie-wanneer-geven-consumenten-geen-toestemming/
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Wottrich, V., & Strauß, N. (2017). Where are we heading? The Future of Communication Science: A position paper by the NeFCA (Netherlands-Flanders Communication Association) Young Scholars Network. Web publication or website, ComCom. https://www.communicatingcommunication.com/single-post/2017/02/20/Where-are-we-heading-The-Future-of-Communication-Science
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Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V. M., Vandeberg, L., & Voorveld, H. A. M. (2017). Media multitasking and the role of task relevance in background advertising processing. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 197-212). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_15 -
Wottrich, V. M., Verlegh, P. W. J., & Smit, E. G. (2017). The Role of Customization, Brand Trust, and Privacy Concerns in Advergaming. International Journal of Advertising, 36(1), 60-81. https://doi.org/10.1080/02650487.2016.1186951 -
Wottrich, V. (2016). Branded apps and purchase behavior. Web publication or website, ComCom. https://www.communicatingcommunication.com/single-post/2016/04/13/Branded-apps-and-purchase-behavior
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Wottrich, V. (2016). Branded apps en aankoopgedrag. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/branded-apps-en-aankoopgedrag/
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