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Results: 20
Number of items: 20
  • Open Access
    Maslowska, E., Guo, Z., Oh, S.-H., & Smit, E. S. (2025). Exploring Public Health Agencies’ Communication on Social Media in the Early Stages of the Covid-19 Pandemic: An international perspective. European Journal of Health Communication, 6(1), 1-26. https://doi.org/10.47368/ejhc.2025.101
  • Open Access
    Strycharz, J., Maslowska, E., & Kim, S. J. (2024). Computational Advertising: Where Are We and Where Are We Going? Note from Editors. Journal of Current Issues and Research in Advertising, 45(3), 277-281. https://doi.org/10.1080/10641734.2024.2381395
  • Open Access
    Meijers, M. H. C., Torfadóttir, R. H., Wonneberger, A., & Maslowska, E. (2023). Experiencing Climate Change Virtually: The Effects of Virtual Reality on Climate Change Related Cognitions, Emotions, and Behavior. Environmental Communication, 17(6), 581-601. https://doi.org/10.1080/17524032.2023.2229043
  • Open Access
    Winter, S., Maslowska, E., & Vos, A. L. (2021). The effects of trait-based personalization in social media advertising. Computers in Human Behavior, 114, Article 106525. https://doi.org/10.1016/j.chb.2020.106525
  • Open Access
    Segijn, C. M., Maslowska, E., Araujo, T., & Viswanathan, V. (2020). Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content. Internet Research, 30(2), 381-401. https://doi.org/10.1108/INTR-08-2018-0389
  • Kim, S. J., Maslowska, E., & Tamaddoni, A. (2019). The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews. Decision support systems, 116, 114-124. https://doi.org/10.1016/j.dss.2018.10.014
  • Kim, S. J., Maslowska, E., & Malthouse, E. C. (2018). Understanding the effects of different review features on purchase probability. International Journal of Advertising, 37(1), 29-53. https://doi.org/10.1080/02650487.2017.1340928
  • Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S., & Van den Poel, D. (2018). Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing. Journal of Service Management, 29(3), 378-398. https://doi.org/10.1108/JOSM-09-2016-0241
  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). The Effect of Online Customer Reviews’ Characteristics on Sales. In G. Christodoulides, A. Stathopoulou, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice (pp. 87-100). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-15220-8_8
  • Maslowska, E., Malthouse, E. C., & Bernritter, S. F. (2017). Too good to be true: the role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163. https://doi.org/10.1080/02650487.2016.1195622
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