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Results: 4
Number of items: 4
  • Open Access
    Blösser, M., & Weihrauch, A. (2024). A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research. European Journal of Marketing, 58(2), 441-470. https://doi.org/10.1108/EJM-01-2023-0009
  • Open Access
    Demmers, J., Weihrauch, A. N., & Mattison Thompson, F. H. (2022). Your data is (not) my data: The role of social value orientation in sharing data about others. Journal of Consumer Psychology, 32(3), 500-508. https://doi.org/10.1002/jcpy.1255
  • Open Access
    Weihrauch, A. N., & Huang, S.-C. (2021). Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions. Journal of Marketing, 85(3), 184-203. https://doi.org/10.1177/0022242920974986
  • Huang, S.-C., Kupor, D., Maimaran, M., & Weihrauch, A. (2019). Leveraging Means–Goal Associations to Boost Children’s Water Consumption: A Four-School Three-Month Field Experiment. Journal of the Association for Consumer Research, 4(1), 77-86. https://doi.org/10.1086/700843
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