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Results: 6
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  • Open Access
    Mossinkoff, M. R. H. (2012). Modern marketing in disguise: creating value connections between companies and consumers. [Thesis, externally prepared, Universiteit van Amsterdam].
  • Mossinkoff, M. H. R., & Smit, W. (2002). Shop-in-Store Agreements: Strategies for Long Term Profitability. European Retail Digest, (34), 28-31.
  • Mossinkhoff, M., & Peelen, E. (2001). Rethinking Producer-Distributor Relationships in Electronic Market Places: Dependancy, Uncertainty an Governance Implications. In European Marketing Academy Conference Proceedings
  • Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. PrimaVera Working Paper.
  • Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. In The 11th international conference on research in the distributive trades proceedings
  • Christiaanse, E., Sinnecker, R., & Mossinkoff, M. H. R. (2001). The Impact Of B2B Exchanges On Brick And Mortar Intermediaries: The Elemica Case. In S. Smithson, J. Gricar, M. Podlogar, & S. Avgerinou (Eds.), Proceedings of the European Conference on Information Systems (pp. 422-432)
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