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Results: 22
Number of items: 22
  • Open Access
    Smit, E. G., Boerman, S. C., & van Meurs, L. (2015). The power of direct context as revealed by eye tracking: A model tracks relative attention to competing editorial and promotional content. Journal of Advertising Research, 55(2), 216-227. https://doi.org/10.2501/JAR-55-2-216-227
  • Wonneberger, A., Schoenbach, K., & van Meurs, L. (2013). Dimensionality of TV-news exposure: mapping news viewing behavior with people-meter data. International Journal of Public Opinion Research, 25(1), 87-107. https://doi.org/10.1093/ijpor/eds004
  • Wonneberger, A., Schoenbach, K., & van Meurs, L. (2013). How keeping up diversifies: watching public affairs TV in the Netherlands 1988-2010. European Journal of Communication, 28(6), 646-662. https://doi.org/10.1177/0267323113501150
  • Wonneberger, A., Schoenbach, K., & van Meurs, L. (2012). Staying tuned: TV news audiences in the Netherlands 1988-2010. Journal of broadcasting & electronic media, 56(1), 55-74. https://doi.org/10.1080/08838151.2011.648684
  • van Meurs, L., de Goeij, A., de Vos, B., & van den Putte, B. (2012). Онлайн-панель как средство оценки качества телевизионных передач. In A. V. Shashkin, I. F. Devyatko, & S. G. Davydov (Eds.), Онлайн исследования в России 3.0 (pp. 255-269). Online Market Intelligence. http://www.hse.ru/data/2013/01/23/1306499731/Online_Research_in_Russia_3_complete.pdf
  • Boerman, S. C., Smit, E. G., & van Meurs, L. (2011). Attention battle: the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context. In S. Okazaki (Ed.), Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (pp. 295-310). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_19
  • Wonneberger, A., Schoenbach, K., & van Meurs, L. (2011). Interest in news and politics - or situational determinants? Why people watch the news. Journal of broadcasting & electronic media, 55(3), 325-343. https://doi.org/10.1080/08838151.2011.597466
  • Wonneberger, A., Schönbach, K., & van Meurs, L. (2011). Der Mehrwert von Sequenzanalysen für die Mediennutzungsforschung: eine Beispielanalyse zur Nutzung politischer Fernsehinhalte. In M. Suckfüll, H. Schramm, & C. Wünsch (Eds.), Rezeption und Wirkung in zeitlicher Perspektive (pp. 199-214). (Reihe Rezeptionsforschung; No. 22). Nomos.
  • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. http://www.intomartgfk.nl/imperia/md/content/intomart/gfk_jaargids_2011.pdf
  • Boerman, S., Smit, E., & van Meurs, A. (2011). Visual attention: the interplay between ad characteristics and context factors. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p489308_index.html
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