Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 73
Number of items: 73
  • Peelen, E. (1995). De moeder van alle marketing wordt eindelijk goed bekeken: relatiemarketing. Nieuws Tribune, 36(47), 47-49.
  • Peelen, E. (1995). Relatiemanagement in b-to-b markten, de juiste balans. Nieuws Tribune, 36(51/52), 13.
  • Langerak, F., Peelen, E., & Commandeur, H. R. (1995). De voelhorens aangescherpt, effectuering van externe marktinfo in de organisatie. Tijdschrift voor Marketing, 30(8), 34-38.
  • Eiben, A. E., Euverman, T. J., Kowalczyk, W., Peelen, E., Slisser, F., & Wesseling, J. A. M. (1995). Modelling customer satisfaction in the market for mutual funds investment companies with neural networks and genetic programming. In 48th ESOMAR (European Society for Opinion and Marketing Research) congress ESOMAR.
  • Eiben, A. E., Euverman, T. J., Kowalczyk, W., Peelen, E., Slisser, F., & Wesseling, J. A. M. (1995). Genetic algorithms and neural networks vs. statistical techniques: A case study in marketing. 5th International workshop on parallel applications.
  • Eiben, A. E., Euverman, T. J., Kowalczyk, W., Peelen, E., Slisser, F., & Wesseling, J. A. M. (1995). Respons modelling en doelgroepselectie in een business-to-business markt. In Congress Henry Stewart conference studies: Toepassing van neurale netwerken in marketing Congress Henry Stewart.
  • Peelen, E., Commandeur, H. R., Moenaert, R. K., & Caeldries, F. (1995). The coordination of marketing in the international firm: An exploratory survey on organizational structures. In AMA Educators' Conference Proceedings, volume 6 (pp. 330-340). AMA.
  • Verbeke, W., Peelen, E., & Brand, R. (1995). Consumers engaged in a member-gets-member campaign: An agency perspective. Journal of Marketing Communications, 1(4), 175-192.
  • Peelen, E., & et al., U. (1995). Distributiebeleid. In E. Peelen, E. Waarts, & et al (Eds.), NIMA-Marketing Lexicon (pp. 247-307). Wolters Noordhoff.
  • Peelen, E., & et al., U. (1995). Communicatiebeleid en dienstenmarketing. In E. Peelen, E. Waarts, & et al (Eds.), NIMA-marketing Lexicon (pp. 361-371). Wolters Noordhoff.
Page 7 of 8