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Results: 73
Number of items: 73
  • Open Access
    Rigopoulos, K., Robben, H., Kaminakis, K., Childs, D. R. N., & Peelen, E. (2025). Overcoming the death of a salesman: The role of customer type and sales technology deployment in managing the impacts of relationship marketing investments following a relational disruption. Journal of Personal Selling and Sales Management, 45(3), 259-276. https://doi.org/10.1080/08853134.2025.2490582
  • Open Access
    Peelen, E. (2017). Legitimering en ontwikkeling van contentmarketing. (Oratiereeks; No. 576). Universiteit van Amsterdam.
  • Mossinkhoff, M., & Peelen, E. (2001). Rethinking Producer-Distributor Relationships in Electronic Market Places: Dependancy, Uncertainty an Governance Implications. In European Marketing Academy Conference Proceedings
  • Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. PrimaVera Working Paper.
  • Smit, W., Mossinkhof, M., & Peelen, E. (2001). Looking behind the scenes of shop-in-store concepts: conceptual framework outlining four routes to success. In The 11th international conference on research in the distributive trades proceedings
  • Peelen, E. (2000). Multi channels, de inpassing van informatie communicatie technologie ondersteunde kanalen in het contactproces met consumenten. KPN Telecommerce.
  • Peelen, E., & van der Veen, M. (2000). Behoedzaamheid troef bij milieumarketing. Tijdschrift voor Bedrijfsadministratie, 104(1232), 151-156.
  • Niks, W., Peelen, E., & van Esterik, P. (2000). Het falsificeren en stimuleren van transacties op het net. Samson.
  • Beltman, R., Waalewijn, P., & Peelen, E. (2000). CRM, de klant centraal, MArketing Wegwijzer. Samson.
  • Peelen, E., & de Vries, W. (2000). De balanced scorecard in de commerciële sector, marketing management modellen 1.1.9. Samson.
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