The coordination of marketing in the international firm: An exploratory survey on organizational structures

Authors
  • E. Peelen
  • H.R. Commandeur
  • R.K. Moenaert
  • F. Caeldries
Publication date 1995
Book title AMA Educators' Conference Proceedings, volume 6
Pages (from-to) 330-340
Publisher Chicago: AMA
Organisations
  • Faculty of Economics and Business (FEB)
Document type Chapter
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