Grey matters: Advancing a psychological effects-based approach to countering malign information influence

Hostile political actors frequently engage in malign information influence, projecting antagonistic strategic narratives in targeted societies to manipulate the information environment and distort the perceptions of the citizens. Research examining malign information influence is growing, but more attention could be given to its psychological effects. Information operations are commonly assumed to affect the levels of trust and the emotional experiences of citizens who are targeted by them, but these notions are currently supported by limited evidence. We propose that experimental psychological research is a promising avenue to more clearly demonstrate these effects and individual differences of the target audience that may exacerbate these effects. This article discusses the knowledge gap regarding the psychological effects of malign information influence and suggests relevant psychological research that can be built upon when devising experimental studies that might address it. Finally, the article outlines key benefits that insights gleaned from this experimental research would offer to those seeking to counter malign information influence.