Youths’ sensitivity to social media feedback: A computational account

While it is often argued that continuous exposure to social feedback is specifically challenging for the hypersensitive developing brain, empirical evidence is lacking. Across three studies, we reveal the developmental differences and computational mechanisms that underlie the social media engagement and feedback processing of adolescents and adults. First, using a reinforcement learning model on a large Instagram trace dataset (N = 16,613, 1.6+ million posts), we show that adolescents are more sensitive to social feedback than adults. Second, in an experimental study (N = 194), we show that adolescents’ mood is affected more strongly by a reduction in likes than adults. Last, in a neuroimaging study (N = 96), we show that social media feedback sensitivity is related to individual differences in subcortical-limbic brain volumes of emerging adults. Together, these findings highlight the need for digital competence programs to help youth manage the constant feedback they encounter on social media platforms.