Comparative adaptive and traditional techniques for direct marketing

Authors
Publication date 1996
Host editors
  • H.J. Zimmermann
Book title Proceedings of the 4th European congress on intelligent techniques and soft computing
Pages (from-to) 434-437
Publisher Aachen: Verlag Mainz
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam School of Economics Research Institute (ASE-RI)
Document type Chapter
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