The impact of different media messages on the development of strong consumer-brand relationships

Authors
Publication date 2009
Host editors
  • P. De Pelsmacker
  • N. Dens
Book title Advertising research: message, medium and content
ISBN
  • 9789044123876
Event 7th International Conference on Research in Advertising (ICORIA)
Pages (from-to) 213-224
Publisher Antwerpen: Garant
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Conference contribution
Language English
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