Curious About the Price? Consumers' Behaviour in Price Reveal Auctions
| Authors |
|
|---|---|
| Publication date | 2022 |
| Journal | Applied Economics Letters |
| Volume | Issue number | 29 | 9 |
| Pages (from-to) | 831-834 |
| Organisations |
|
| Abstract | We exploit some specific features of a peculiar online selling mechanism, the so-called price reveal auctions, to empirically investigate how consumers’ behaviour changes in response to an item’s ‘social attributes.’ We document a significant effect of the item’s brand and portability in influencing consumers’ willingness to pay. We show that, although both characteristics have some explanatory power when considered in isolation, it is their interaction that really matters. |
| Document type | Article |
| Language | English |
| Published at | https://doi.org/10.1080/13504851.2021.1893263 |
| Permalink to this page | |