Lessons from Lies The Role of Experience with Misleading Advertising in Recognizing and Resisting Ads for Counterfeit Products
| Authors | |
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| Publication date | 2025 |
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| Book title | Advances in advertising research XV |
| Book subtitle | Moving forward, looking back: Advertising in the advent of AI |
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| ISBN (electronic) |
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| Series | European Advertising Academy |
| Event | The 22nd International Conference on Research in Advertising (ICORIA) 2024 |
| Pages (from-to) | 339–351 |
| Publisher | Wiesbaden: Springer Gabler |
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| Abstract |
Advertising is part of our culture in different forms and formats. People learn through experience how to deal with advertising and develop skills to know what persuasion tactics are used (Friestad & Wright, 1994). An important part of that skill is being able to recognize deception. Advertising for counterfeit products on social media platforms is a special type of deception. A counterfeit product is defined as any product, packaging, or related item that infringes upon a trademark or geographical indication by bearing an unauthorized mark or sign that is identical to or indistinguishable from a registered trademark or protected geographical indication.
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| Document type | Conference contribution |
| Language | English |
| Published at | https://doi.org/10.1007/978-3-658-49114-7_23 |
| Downloads |
Lessons from Lies
(Embargo up to 2026-07-02)
(Final published version)
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