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Results: 2
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  • Open Access
    Pfeuffer, A., van Berlo, Z. M. C., Smit, E. G., He, X., & van Reijmersdal, E. A. (2025). Lessons from Lies: The Role of Experience with Misleading Advertising in Recognizing and Resisting Ads for Counterfeit Products. In C. Boutsouki, L. Hatzithomas, A. Panopoulos, & M. K. J. Waiguny (Eds.), Advances in advertising research XV: Moving forward, looking back: Advertising in the advent of AI (pp. 339–351). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-49114-7_23
  • Open Access
    Pfeuffer, A., Hatfield, H. R., Evans, N., & Kim, J. (2025). Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects. International Journal of Advertising, 44(4), 696-717. https://doi.org/10.1080/02650487.2024.2403311
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