Social and nonprofit marketing: issues and opportunities in marketing beyond business
| Authors |
|
| Publication date |
2011
|
| Host editors |
-
K.J. McCarthy
-
M. Fiolet
-
W.A. Dolfsma
|
| Book title |
The nature of the new firm: beyond the boundaries of organizations and institutions
|
| ISBN |
|
| ISBN (electronic) |
|
| Pages (from-to) |
211-232
|
| Publisher |
Cheltenham: Edward Elgar
|
| Organisations |
-
Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
|
| Document type |
Chapter
|
| Language |
English
|
| Published at |
https://doi.org/10.4337/9780857936455.00021
|
|
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