Social and nonprofit marketing: issues and opportunities in marketing beyond business

Authors
Publication date 2011
Host editors
  • K.J. McCarthy
  • M. Fiolet
  • W.A. Dolfsma
Book title The nature of the new firm: beyond the boundaries of organizations and institutions
ISBN
  • 9781849803939
ISBN (electronic)
  • 9780857936455
Pages (from-to) 211-232
Publisher Cheltenham: Edward Elgar
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Document type Chapter
Language English
Published at
Permalink to this page
Back