Storybook on how to increase the demand for EE skills based on BUSLeague experiences

Stories are very powerful ways to share knowledge as the narratives also enable sharing of more tacit aspects of knowledge, norms and values. They help to better understand each other’s perspective and will contribute to building trust and commitment within the consortium and BUSLeague stakeholder networks. Therefore, all BUSLeague consortium meetings started with one of the partners telling a story, preferably in relation to something they experienced with a worker, retailer or producer as part of this project. This was used to trigger discussions between the partners on the meaning of the story in relation to their context, their perspective on the story and lessons learned about BUSLeague objectives. Aside from prompting and pushing knowledge sharing after the live telling of the story, the discussions should help to identify how BUSLeague could be meaningful for similar challenges as described in the story. In addition to internal use of the stories, the discussion was extended to the outside world using social media (LinkedIn & Twitter). By sharing the stories online, knowledge sharing was scaled beyond the project in the network of all partners and discussions that were started internally could be continued externally. This aimed at increasing the benefits and impact of the internal learning community of BUSLeague. A storytelling format was provided, as not all types of stories are suitable for knowledge sharing. One week before the meeting, the storyteller submitted his/her story online. Furthermore, the storytelling was recorded and summarized (with member-check). The stories are presented as part of this deliverable in form of a storybook but also online as part of the BUSLeague website (https://busleague.eu/stories/) to increase the demand for EE skills based on BUSLeague experiences also after project runtime.