Media multitasking and the role of task relevance in background advertising processing

Authors	E.G. Smit C.M. Segijn W. van de Giessen V.M. Wottrich L. Vandeberg H.A.M. Voorveld
Publication date	2017
Host editors	V. Zabkar M. Eisend
Book title	Advances in Advertising Research VIII
Book subtitle	Challenges in an Age of Dis-Engagement
ISBN	9783658187309
ISBN (electronic)	9783658187316
Series	European Advertising Academy
Event	ICORIA 2016
Pages (from-to)	197-212
Publisher	Wiesbaden: Springer Gabler
Organisations	Faculty of Social and Behavioural Sciences (FMG) Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Abstract	People are increasingly combining multiple media simultaneously (e.g., checking Facebook while watching television, listening to the radio while reading). Simultaneously using multiple media with different screens, audio sources, and content is referred to as media multitasking (Chinchanachokchai et al., 2015; Ophir et al., 2009; Voorveld, Segijn, Ketelaar, & Smit, 2014; Voorveld & van der Goot, 2013).
Document type	Conference contribution
Language	English
Published at	https://doi.org/10.1007/978-3-658-18731-6_15
Downloads	Smit2017_Chapter_MediaMultitaskingAndTheRoleOfT (Final published version)
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