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  • Open Access
    van Reijmersdal, E. A., Domingues Aguiar, T., & van Noort, G. (2024). How is influencer follower size related to brand responses? Explaining influencer follower size success through cognitive, affective, and behavioral responses. Journal of Advertising Research, 64(4), 451-464. https://doi.org/10.2501/JAR-2024-024
  • Domingues Aguiar, T., & van Reijmersdal, E. (2018). Influencer marketing. (SWOCC; Vol. 76). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
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