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Results: 9
Number of items: 9
  • Open Access
    Schramm, H., Breves, P., & Liebers, N. (2025). The Impact of spatiotemporal and sociocultural heimat associations in entertaining television programs on social identity, positive affect, and intergroup relations. Psychology of Popular Media, 14(4), 539–549. https://doi.org/10.1037/ppm0000615
  • Open Access
    Breves, P. L., Liebers, N. T., Meijers, M. H. C., & van Berlo, Z. M. C. (2025). Beyond likes: The persuasive potential of romantic parasocial relationships with influencers. International Journal of Advertising, 44(4), 651-673. https://doi.org/10.1080/02650487.2024.2407737
  • Open Access
    Breves, P., & Liebers, N. (2025). The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages. Journal of Current Issues and Research in Advertising, 46(1), 1-18. https://doi.org/10.1080/10641734.2024.2320186
  • Open Access
    Breves, P. L., Liebers, N., & van Berlo, Z. M. C. (2024). Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality. Journal of Interactive Advertising, 24(3), 203-214. https://doi.org/10.1080/15252019.2024.2388644
  • Open Access
    Liebers, N., Vogel, A., Breves, P., & Schramm, H. (2024). The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships. Mass Communication & Society, 27(4), 765-791. https://doi.org/10.1080/15205436.2023.2216688
  • Open Access
    Schramm, H., Liebers, N., & Breves, P. (2022). 'Heimat' - More than a sense of home: Reviving a medieval concept for communication research. Communication Research Trends, 41(1), 4-17. https://doi.org/10.13140/RG.2.2.15584.40964
  • Open Access
    Schramm, H., Liebers, N., & Breves, P. (2022). Feels like coming home. Effects of heimat associations in television programs on social identity, the sense of heimat, and eudaimonic entertainment experience. Journal of Broadcasting and Electronic Media, 66(5), 794-822 . https://doi.org/10.1080/08838151.2022.2138390
  • Open Access
    Breves, P., & Liebers, N. (2022). #Greenfluencing: The impact of parasocial relationships with social media influencers on advertising effectiveness and followers’ pro-environmental intentions. Environmental Communication, 16(6), 773-787. https://doi.org/10.1080/17524032.2022.2109708
  • Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram Influencers and the endorsed brand: How influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59(4), 440-454. https://doi.org/10.2501/JAR-2019-030
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