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Results: 7
Number of items: 7
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Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2020). Explaining perceived interactivity effects on attitudinal responses: A field experiment on the impact of external and internal communication features in digital magazines. Journal of Media Psychology, 32(3), 130-142. https://doi.org/10.1027/1864-1105/a000266 -
Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2018). Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting. International Journal of Advertising, 37(5), 806-827. https://doi.org/10.1080/02650487.2018.1470918
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Rauwers, F., Remmelswaal, P., Fransen, M. L., Dahlén, M., & van Noort, G. (2018). The impact of creative media advertising on consumer responses: Two field experiments. International Journal of Advertising, 37(5), 749-768. https://doi.org/10.1080/02650487.2018.1480167
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Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 19-46). Emerald. https://doi.org/10.1108/978-1-78560-313-620151001
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Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61, 454-462. https://doi.org/10.1016/j.chb.2016.03.042
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Rauwers, F., & van Noort, G. (2016). The underlying processes of creative media advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 309-323). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_24
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