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Results: 8
Number of items: 8
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2022). Consumers’ use of augmented reality apps: Prevalence, user characteristics, and gratifications. Journal of Advertising, 51(1), 85-94. https://doi.org/10.1080/00913367.2021.1973622
  • Smink, A. R. (2021). Augmented Reality: Mogelijkheiden en meerwaarde voor merkcommunicatie. (SWOCC; Vol. 82). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. https://www.swocc.nl/publicatie/augmented-reality/
  • Open Access
    Zheleva, A., Smink, A. R., Vettehen, P. H., & Ketelaar, P. (2021). Modifying the technology acceptance model to investigate behavioural intention to use augmented reality. In M. C. tom Dieck, T. H. Jung, & S. M. C. Loureiro (Eds.), Augmented reality and virtual reality: New trends in immersive technology (pp. 125-137). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-68086-2_10
  • Open Access
    Riethorst, M. M., Smink, A. R., & Ketelaar, P. E. (2020). Augmenting reality: An exploration of the intention to use commercial augmented reality comparing older and younger adults differing in technology innovativeness. Journal of Euromarketing, 29(1-2), 5-28. https://journals.sfu.ca/je/index.php/euromarketing/issue/view/231
  • Open Access
    Smink, A. R. (2020). Extending reality: Uses, processes, and persuasive effects of augmented reality apps. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474-485. https://doi.org/10.1016/j.jbusres.2020.07.018
  • Open Access
    Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, Article 100854. https://doi.org/10.1016/j.elerap.2019.100854
  • Open Access
    Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2017). Effects of brand placement disclosures: An eye tracking study into the effects of disclosures and the moderating role of brand familiarity. In V. Zabkar, & M. Eisend (Eds.), Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (pp. 85-96). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-18731-6_7
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