Search results
Results: 8
Number of items: 8
-
van Ewijk, B. J., Gijsbrechts, E., & Steenkamp, J.-B. E. (2023, January 26). Van Ewijk Gijsbrechts Steenkamp 2022 [Data set]. Universiteit van Amsterdam. https://doi.org/10.21942/uva.21436608.v1
-
van Ewijk, B. J., Gijsbrechts, E., & Steenkamp, J.-BEM. (2022). The Dark Side of Innovation: How New SKUs Affect Brand Choice in the Presence of Consumer Uncertainty and Learning. International Journal of Research in Marketing, 39(4), 967-987. https://doi.org/10.1016/j.ijresmar.2022.01.002 -
van Ewijk, B. J., Gijsbrechts, E., & Steenkamp, J.-BEM. (2022). What Drives Brands’ Price Response Metrics? An Empirical Examination of the Chinese Packaged Goods Industry. International Journal of Research in Marketing, 39(1), 288-312. https://doi.org/10.1016/j.ijresmar.2021.10.005
-
Van Ewijk, B., Stubbe, A., Gijsbrechts, E., & Dekimpe, M. (2021). Advertising and sales data for CPG brands, consumer panel data, The Netherlands, 2011-2015 [Data set]. DataverseNL. https://doi.org/10.34894/1ubp0l
-
Van Ewijk, B., Gijsbrechts, E., & Steenkamp, J.-B. E. (2021). CPG Chinese Household Panel Data 2011-2016 [Data set]. DataverseNL. https://doi.org/10.34894/7xvjmt
-
van Ewijk, B. J., Stubbe, A., Gijsbrechts, E., & Dekimpe, M. G. (2021). Online display advertising for CPG brands: (When) does it work? International Journal of Research in Marketing, 38(2), 271-289. https://doi.org/10.1016/j.ijresmar.2020.08.004
-
Pauwels, K., & van Ewijk, B. (2020). Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey. Journal of Interactive Marketing, 52, 20-34. https://doi.org/10.1016/j.intmar.2020.03.004
-
van Ewijk, B. J., Steenkamp, J.-BE. M., & Gijsbrechts, E. (2020). The Rise of Online Grocery Shopping in China: Which Brands Will Benefit? Journal of International Marketing, 28(2), 20-39. https://doi.org/10.1177/1069031X20914265
Page of