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Results: 4
Number of items: 4
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2022). How audience diversity affects consumers’ creation of brand posts on Facebook: A cross cultural examination. Journal of Intercultural Communication Research , 51(3), 271-290. https://doi.org/10.1080/17475759.2021.1973066
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2020). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research, 45(1), 53-73. https://doi.org/10.1515/commun-2018-2017
  • Open Access
    Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2019). Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content. Journal of Advertising, 48(2), 197-214. https://doi.org/10.1080/00913367.2019.1590884
  • Open Access
    Kitirattarkarn, P. (2019). The role of culture in consumer-generated content engagement: A cross-cultural examination of ‘liking’, commenting, sharing, and creating posts about brands on Facebook. [Thesis, fully internal, Universiteit van Amsterdam].
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