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Results: 6
Number of items: 6
  • Open Access
    van Berlo, Z. M. C., Meijers, M. H. C., Eelen, J., Voorveld, H. A. M., & Eisend, M. (2024). When the Medium is the Message: A Meta-Analysis of Creative Media Advertising Effects. Journal of Advertising, 53(2), 278-295. https://doi.org/10.1080/00913367.2023.2186986
  • Meijers, M., Eelen, J., & Voorveld, H. (2016). Creative Media Advertising. (SWOCC; Vol. 72). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Eelen, J., Rauwers, F., Wottrich, V. M., Voorveld, H. A. M., & van Noort, G. (2016). Consumer responses to creative advertising: a literature review. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 19-46). Emerald. https://doi.org/10.1108/978-1-78560-313-620151001
  • Eelen, J. (2014). De loyale consument. (SWOCC publicatie; No. 65). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. http://www.swocc.nl/kennisbank-item/de-loyale-consument-2/
  • Eelen, J., Dewitte, S., & Warlop, L. (2013). Situated embodied cognition: monitoring orientation cues affects product evaluation and choice. Journal of Consumer Psychology, 23(4), 424-433. https://doi.org/10.1016/j.jcps.2013.04.004
  • Niedenthal, P. M., Eelen, J., & Maringer, M. (2011). Embodiment and social cognition. In J. Decety, & J. T. Cacioppo (Eds.), The Oxford handbook of social neuroscience (pp. 491-506). (Oxford library of psychology). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780195342161.013.0033
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