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Results: 4
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  • Kuijken, B., Gemser, G., & Wijnberg, N. M. (2017). Effective product-service systems: a value-based framework. Industrial Marketing Management, 60, 33-41. https://doi.org/10.1016/j.indmarman.2016.04.013
  • Kuijken, B., Gemser, G., & Wijnberg, N. M. (2017). Categorization and Willingness to Pay for New Products: The Role of Category Cues as Value Anchors. Journal of Product Innovation Management, 34(6), 757-771. https://doi.org/10.1111/jpim.12414
  • Kuijken, B., Leenders, M. A. A. M., Wijnberg, N. M., & Gemser, G. (2016). The producer-consumer classification gap and its effects on music festival success. European Journal of Marketing, 50(9/10), 1726-1745. https://doi.org/10.1108/EJM-04-2015-0204
  • Open Access
    Kuijken, B. (2015). Undecidable? Categorization and its effects. [Thesis, fully internal, Universiteit van Amsterdam].
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