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Results: 3
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  • Rietveld, R., van Dolen, W., Mazloom, M., & Worring, M. (2020). What You Feel, Is What You Like Influence of Message Appeals on Customer Engagement on Instagram. Journal of Interactive Marketing, 49, 20-53. https://doi.org/10.1016/j.intmar.2019.06.003
  • Overgoor, G., Mazloom, M., Worring, M., Rietveld, R., & van Dolen, W. (2017). A Spatio-Temporal Category Representation for Brand Popularity Prediction. In ICMR '17: proceedings of the 2017 ACM International Conference on Multimedia Retrieval : June 6-9, 2017, Bucharest, Romania (pp. 233-241). The Association for Computing Machinery. https://doi.org/10.1145/3078971.3078998
  • Open Access
    Rietveld, R., Mazloom, M., Van Dolen, W., & Worring, M. (2016). Visual electronic Word of Mouth: a multimodal brand approach and case study. Paper presented at EMAC 2016, Oslo, Norway.
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