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Results: 9
Number of items: 9
  • Open Access
    Hamelberg, K., de Ruijter, J. C., van Dolen, W. M., & Konus, U. (2025). Finding the Right Voice: How CEO Communication on the Russia-Ukraine War Drives Public Engagement and Digital Activism. Journal of Public Policy & Marketing, 44(1), 140-159. https://doi.org/10.1177/07439156241230910
  • Open Access
    Dikareva-Brugman, A., Guyt, J. Y., & Konus, U. (2024). The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment. Journal of Interactive Marketing, 59(1), 19-41. https://doi.org/10.1177/10949968231173885
  • Open Access
    Dikareva, A. (2024). Transforming customer care: Essays on channel migration strategies and predictive analytics. [Thesis, fully internal, Universiteit van Amsterdam].
  • Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy: 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain, 25-28 May 2021 (pp. 10-12). European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-102340
  • Dinsmore, J., Swani, K., Goodrich, K., & Konus, U. (2021). Introduction: Advancing understanding of mobile applications in marketing. Journal of Business Research, 126, 361-362. https://doi.org/10.1016/j.jbusres.2021.01.005
  • Open Access
    Li, J., Konuş, U., Langerak, F., & Weggeman, M. C. D. P. (2017). Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition. International Journal of Electronic Commerce, 21(1), 8-42. https://doi.org/10.1080/10864415.2016.1204186
  • De Keyzer, A., Schepers, J., & Konuş, U. (2015). Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension. International Journal of Research in Marketing, 32(4), 453-456. https://doi.org/10.1016/j.ijresmar.2015.09.005
  • Li, J., Konuş, U., Pauwels, K., & Langerak, F. (2015). The Hare and the Tortoise: Are Early Adopters of Online Channel Really More Profitable? Journal of Retailing, 91(2), 289-308. https://doi.org/10.1016/j.jretai.2015.01.001
  • Trampe, D., Konuş, U., & Verhoef, P. C. (2014). Customer Responses to Channel Migration Strategies Toward the E-channel. Journal of Interactive Marketing, 28(4), 257-270. https://doi.org/10.1016/j.intmar.2014.05.001
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