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Results: 188
Number of items: 188
  • Smit, E. G., Neijens, P. C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. https://doi.org/10.2501/IJA-32-1-065-084
  • van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_28
  • Maslowska, E., Smit, E. G., & van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-511. https://doi.org/10.2501/IJA-32-4-487-511
  • Linn, A. J., van Weert, J. C. M., Smit, E. G., Perry, K., & van Dijk, L. (2013). 1+1=3? The systematic development of a theoretical and evidence-based tailored multimedia intervention to improve medication adherence. Patient Education and Counseling, 93(3), 381-388. https://doi.org/10.1016/j.pec.2013.03.009
  • Open Access
    Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2013). Consuming green, living green? The moderating effect of identity relevance on the licensing effect. European Advances in Consumer Research, 10, 292-293. http://acrwebsite.org/volumes/1014138/volumes/v10e/E-10
  • Open Access
    Masłowska, E. H. (2013). "Just for you!" A study into the effectiveness and the mechanism of customized communication. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Linn, A. J. (2013). The value of tailored communication in promoting medication intake behavior. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Muntinga, D. G. (2013). Catching COBRAs. [Thesis, fully internal, Universiteit van Amsterdam]. SWOCC.
  • Muntinga, D. G., Smit, E., & Moorman, M. (2012). Social media DNA: how brand characteristics shape COBRAs. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 121-135). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_10
  • Masłowska, E., Smit, E., & van den Putte, B. (2012). Efektywność spersonalizowanych komunikatów reklamowych. In W. Patrzałek (Ed.), Kreowanie i zmiana współczesnego przekazu reklamowego (pp. 245-260). Wydawnictwo Wyższej Szkoły Bankowej.
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