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Results: 91
Number of items: 91
  • Open Access
    Voorveld, H. A. M., Araujo, T., Bernritter, S. F., Rietberg, E., & Vliegenthart, R. (2018). How advertising in offline media drives reach of and engagement with brands on Facebook. International Journal of Advertising, 37(5), 785-805 . https://doi.org/10.1080/02650487.2018.1454703
  • Open Access
    Araujo, T., & Kollat, J. (2018). Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements. Internet Research, 28(2), 419-431. https://doi.org/10.1108/IntR-04-2017-0172
  • Open Access
    Trilling, D., van de Velde, B., Kroon, A. C., Löcherbach, F., Araujo, T., Strycharz, J., Raats, T., de Klerk, L., & Jonkman, J. G. F. (2018). INCA: Infrastructure for content analysis. In IEEE 14th International Conference on eScience: proceedings : 29 October-1 November 2018, Amsterdam, the Netherlands (pp. 329-330). IEEE Computer Society. https://doi.org/10.1109/eScience.2018.00078
  • Open Access
    Araujo, T. (2018). Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions. Computers in Human Behavior, 85, 183-189. https://doi.org/10.1016/j.chb.2018.03.051
  • Araujo, T. (2017). Corporate branding and consumers. (SWOCC; Vol. 73). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use. Communication Methods and Measures, 11(3), 173-190. https://doi.org/10.1080/19312458.2017.1317337
  • Open Access
    Araujo, T., Neijens, P., & Vliegenthart, R. (2017). Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising, 36(3), 496-513. https://doi.org/10.1080/02650487.2016.1173765
  • Open Access
    Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284-295. https://doi.org/10.2501/JAR-2015-009
  • Open Access
    Trostli de Araújo Costa, T. B. (2015). Brand content diffusion on Social Networking Sites: Exploring the triadic relationship between the brand, the individual, and the community. [Thesis, fully internal, Universiteit van Amsterdam].
  • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581
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