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Results: 89
Number of items: 89
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 217-233). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_15
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The interactive authority of brand web sites: a new tool provides new insights. Journal of Advertising Research, 50(3), 292-304. https://doi.org/10.2501/S0021849910091452
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696. http://www.acrwebsite.org/volumes/v37/FinalPapers/504277_103940_v3.doc
  • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=6&hid=18
  • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=10&hid=18
  • van Noort, G., Voorveld, H., & van Reijmersdal, E. (2010). Website interactivity effects explained by consumers' online flow experience. Conference papers: International Communication Association: annual meeting, 2010.
  • Open Access
    Voorveld, H. A. M. (2010). Websites in brand communication: interactivity and cross-media effects. [Thesis, fully internal, Universiteit van Amsterdam].
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Garant.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Consumers’ responses to brand websites: An interdisciplinary review. Internet Research, 19(5), 535-565. https://doi.org/10.1108/10662240920998887
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