Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 93
Number of items: 93
  • Voorveld, H., van Noort, G., & Duijn, M. (2011). Building brands with interactive websites? The influence of perceived interactivity and prior brand experience on brand relationship and brand image. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • van Noort, G., & Willemsen, L. M. (2011). Humanizing online brand communications in response to negative word of mouth: the effects of proactive and reactive webcare. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Antheunis, M. L., & van Noort, G. (2011). Interactivity effects in social media marketing on brand engagement: an investigation of underlying mechanisms. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • van Weert, J. C. M., van Noort, G., Bol, N., van Dijk, L., Tates, K., & Jansen, J. (2011). Tailored information for cancer patients on the Internet: effects of visual cues and language complexity on information recall and satisfaction. Patient Education and Counseling, 84(3), 368-378. https://doi.org/10.1016/j.pec.2011.04.006
  • Open Access
    Kerkhof, P., van Noort, G., & Antheunis, M. (2011). Waarom bedrijven sociale media gebruiken. In D. van Osch, & R. van Zijl (Eds.), Basisboek social media (pp. 91-119). Boom Lemma uitgevers.
  • van Noort, G. (2010). Making money on eBay by relieving risk. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 249-265). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_17
  • Kerkhof, P., & van Noort, G. (2010). Third party internet seals: reviewing the effects on online consumer trust. In I. Lee (Ed.), Encyclopedia of e-business development and management in the global economy. - Vol. 2 (pp. 701-708). Business Science Reference.
  • Vliegenthart, R., & van Noort, G. (2010). Is het de moeite waard? De karakteristieken en effectiviteit van partijwebsites in de campagne voor de Nederlandse gemeenteraadsverkiezingen van 2010. Res Publica, 52(3), 315-333.
  • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). The effects of interactive brand placements in online games on children’s cognitive, affective and conative brand responses. Computers in Human Behavior, 26(6), 1787-1794. https://doi.org/10.1016/j.chb.2010.07.006
  • van Noort, G., Voorveld, H., & van Reijmersdal, E. (2010). Website interactivity effects explained by consumers' online flow experience. Conference papers: International Communication Association: annual meeting, 2010.
Page 9 of 10