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Results: 144
Number of items: 144
  • Open Access
    Boerman, S. C., & van Reijmersdal, E. A. (2016). Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 115-146). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
  • Open Access
    Ketelaar, P. E., Janssen, L., Vergeer, M., van Reijmersdal, E. A., Crutzen, R., & van 't Riet, J. (2016). The success of viral ads: social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69(7), 2603-2613. https://doi.org/10.1016/j.jbusres.2015.10.151
  • Open Access
    Janssen, L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 15(6), 503-515. https://doi.org/10.1002/cb.1587
  • Open Access
    Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2016). The impact of advertising on children’s psychological wellbeing and life satisfaction. European Journal of Marketing, 50(11), 1975-1992. https://doi.org/10.1108/EJM-06-2015-0393
  • Open Access
    Rozendaal, E., Buijs, L., & van Reijmersdal, E. A. (2016). Strengthening Children's Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent. Frontiers in Psychology, 7, Article 1186. https://doi.org/10.3389/fpsyg.2016.01186
  • Open Access
    Wennekers, A. M., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2016). Distinguishing implicit from explicit brand attitudes in brand placement research. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 253-267). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_20
  • Open Access
    van Reijmersdal, E. A. (2016). Disclosing Brand Placements in Movies: Effects of Disclosure Type and Movie Involvement on Attitudes. Journal of Media Psychology, 28(2), 78-87. https://doi.org/10.1027/1864-1105/a000158
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Dit programma bevat product placement: Effecten van sponsorvermeldingen in televisieprogramma's. In A. E. Bronner, P. Dekker, E. de Leeuw, L. J. Paas, K. de Ruyter, A. Smidts, & J. E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek: Jaarboek 2015 MarktOnderzoekAssociatie (pp. 79-92). (Jaarboek MarktOnderzoekAssociatie; Vol. 40). Spaar en Hout. http://moa04.artoo.nl/clou-moaweb-images/images/bestanden/pdf/Jaarboeken_MOA/JaarboekMarktonderzoek2015.pdf
  • Open Access
    Fakkert, M.-S., Voorveld, H. A. M., & van Reijmersdal, E. A. (2015). Brand placements in fashion TV series. In I. B. Banks, P. De Pelsmacker, & S. Okazaki (Eds.), Advances in advertising research (vol. V): Extending the boundaries of advertising (pp. 217-228). Springer Gabler. https://doi.org/10.1007/978-3-658-08132-4_16
  • Open Access
    van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Communications : The European Journal of Communication Research, 40(3), 295-317. https://doi.org/10.1515/commun-2015-0013
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