Search results
Results: 186
Number of items: 186
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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. https://doi.org/10.1080/13527260903160460
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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79. http://www.moaweb.nl/kenniscentrum/jaarboeken/2011/pdfs-moa-jaarboek-2011/Effectiviteit%20crossmediacampagnes%20H4.pdf
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Smit, E. G., & Neijens, P. C. (2011). The march to reliable metrics: a half-century of coming closer to the truth. Journal of Advertising Research, 51(supplement), 124-135. https://doi.org/10.2501/JAR-51-1-124-135
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Voorveld, H., Neijens, P., & Smit, E. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2011/1/TCW_1384-6930_2011_039_001_002
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Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2011). Perceived expertise vs. perceived trustworthiness: the suppressed effect of source type on review attitude. In S. Okazaki (Ed.), Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (pp. 423-436). Gabler. https://doi.org/10.1007/978-3-8349-6854-8_27
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Russell, C. A., Russell, D. W., & Neijens, P. C. (2011). Consumption expressions of ideological resistance. European Journal of Marketing, 45(11/12), 1715-1724. https://doi.org/10.1108/03090561111167351
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Willemsen, L. M., Neijens, P. C., Bronner, F., & de Ridder, J. A. (2011). ‘Highly recommended!’ The content characteristics and perceived usefulness of online consumer reviews. Journal of Computer-Mediated Communication, 17(1), 19-38. https://doi.org/10.1111/j.1083-6101.2011.01551.x
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Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. https://doi.org/10.2753/JOA0091-3367400206
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Waheed, M., Schuck, A., de Vreese, C., & Neijens, P. (2011). More different than similar: values in political speeches of leaders from developed and developing countries. Intercultural Communication, 26, 7. http://web.ebscohost.com/ehost/viewarticle?data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie469%2bF8erjiqzj34HspOOA7enyWK%2bmrVGtqK5JsJavSLiotlKvrZ5Zy5zyit%2fk8Xnh6ueH7N%2fiVauns1Gwpq5RtKq1PurX7H%2b72%2bw%2b4ti7jeTepIzf3btZzJzfhrustU%2bura9Pt5zkh%2fDj34y73vKF6rzzhOrK45Dy&hid=119
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