Search results
Results: 193
Number of items: 193
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Chang, H., Kwak, H., Puzakova, M., Park, J., & Smit, E. G. (2015). It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions. International Journal of Advertising, 34(4), 593-620. https://doi.org/10.1080/02650487.2015.1009351
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Schinkel, S., van Weert, J. C. M., Kester, J. A. M., Smit, E. G., & Schouten, B. C. (2015). Does media use result in more active communicators? Differences between native Dutch and Turkish-Dutch patients in information-seeking behavior and participation during consultations with general practitioners. Journal of Health Communication, 20(8), 910-919. https://doi.org/10.1080/10810730.2015.1018600 -
Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. https://doi.org/10.1080/02650487.2015.1011023 -
Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2015). Patients' reports of barriers to expressing concerns in cancer consultations. Patient Education and Counseling, 98(3), 317-322. https://doi.org/10.1016/j.pec.2014.11.021 -
Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2015). The effectiveness of health animations in audiences with different health literacy levels: An experimental study. Journal of Medical Internet Research, 17(1), Article e11. https://doi.org/10.2196/jmir.3979 -
Fransen, M. L., Smit, E. G., & Verlegh, P. W. J. (2015). Strategies and motives for resistance to persuasion: an integrative framework. Frontiers in Psychology, 6, Article 1201. https://doi.org/10.3389/fpsyg.2015.01201 -
Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2015). Should we be afraid of simple messages? The effects of text difficulty and illustrations in people with low or high health literacy. Health Communication, 30(12), 1181-1189. https://doi.org/10.1080/10410236.2015.1037425 -
Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2014). Een communicatietypologie voor het bespreken van therapietrouwbarrières. PW Wetenschappelijk Platform, 8(3), 43-48. Article A1410. http://www.pw.nl/wp/2014wp03/a1410
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Dahlen, M., Rosengren, S., & Smit, E. (2014). Why the Marketer's View Matters as Much as the Message: speaking down to the consumer speaks badly to a brand's image. Journal of Advertising Research, 54(3), 304-312. https://doi.org/10.2501/JAR-54-3-304-312
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Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008
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