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Results: 188
Number of items: 188
  • Open Access
    Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2015). The effectiveness of health animations in audiences with different health literacy levels: An experimental study. Journal of Medical Internet Research, 17(1), Article e11. https://doi.org/10.2196/jmir.3979
  • Open Access
    Meppelink, C. S., Smit, E. G., Buurman, B. M., & van Weert, J. C. M. (2015). Should we be afraid of simple messages? The effects of text difficulty and illustrations in people with low or high health literacy. Health Communication, 30(12), 1181-1189. https://doi.org/10.1080/10410236.2015.1037425
  • Dahlen, M., Rosengren, S., & Smit, E. (2014). Why the Marketer's View Matters as Much as the Message: speaking down to the consumer speaks badly to a brand's image. Journal of Advertising Research, 54(3), 304-312. https://doi.org/10.2501/JAR-54-3-304-312
  • Linn, A. J., van Weert, J. C. M., Schouten, B. C., Smit, E. G., van Bodegraven, A. A., & van Dijk, L. (2014). Een communicatietypologie voor het bespreken van therapietrouwbarrières. PW Wetenschappelijk Platform, 8(3), 43-48. Article A1410. http://www.pw.nl/wp/2014wp03/a1410
  • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008
  • Open Access
    Voorveld, H. A. M., Segijn, C. M., Ketelaar, P. E., & Smit, E. G. (2014). Investigating the prevalence and predictors of media multitasking across countries. International Journal of Communication : IJoC, 8, 2755-2777. http://ijoc.org/index.php/ijoc/article/view/2556
  • Open Access
    Meijers, M. H. C. (2014). On justifying eco-unfriendly behaviors. [Thesis, fully internal, Universiteit van Amsterdam].
  • Voorveld, H., Smit, E., & Neijens, P. (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl, & M. Karmasin (Eds.), Media and convergence management (pp. 117-133). Springer. https://doi.org/10.1007/978-3-642-36163-0_9
  • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. The International Journal on Media Management : JMM, 15(1), 43-65. https://doi.org/10.1080/14241277.2012.756815
  • Smit, E. G., Neijens, P. C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. https://doi.org/10.2501/IJA-32-1-065-084
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