Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 89
Number of items: 89
  • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience. Journal of Interactive Marketing, 26(4), 223-234. https://doi.org/10.1016/j.intmar.2011.11.002
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. https://doi.org/10.1080/13527266.2011.567457
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, F. E. (2012). Media guiding consumers across different stages of the purchase process. 35-36. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). Opening the black box: understanding cross-media effects. Journal of Marketing Communications, 17(2), 69-85. https://doi.org/10.1080/13527260903160460
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). De effectiviteit van crossmediacampagnes. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2011, 63-79. http://www.moaweb.nl/kenniscentrum/jaarboeken/2011/pdfs-moa-jaarboek-2011/Effectiviteit%20crossmediacampagnes%20H4.pdf
  • Voorveld, H. A. M. (2011). Media multitasking and the effectiveness of combining online and radio advertising. Computers in Human Behavior, 27(6), 2200-2206. https://doi.org/10.1016/j.chb.2011.06.016
  • Voorveld, H., Neijens, P., & Smit, E. (2011). De relatie tussen objectieve en gepercipieerde interactiviteit van websites. Tijdschrift voor Communicatiewetenschap, 39(1), 4-20. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2011/1/TCW_1384-6930_2011_039_001_002
  • Voorveld, H., van Noort, G., & Duijn, M. (2011). Building brands with interactive websites? The influence of perceived interactivity and prior brand experience on brand relationship and brand image. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy.
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). The relation between actual and perceived interactivity: what makes the websites of top global brands truly interactive? Journal of Advertising, 40(2), 77-92. https://doi.org/10.2753/JOA0091-3367400206
  • Voorveld, H. (2011). The effectiveness of cross-media advertising under simultaneous media exposure: combining online and radio advertisements. Conference papers: International Communication Association: annual meeting, 2011. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=cb5d623e-69ce-4370-99c7-1ef09d6da630%40sessionmgr111&vid=8&hid=128
Page 8 of 9