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Results: 186
Number of items: 186
  • de Pelsmacker, P., & Neijens, P. C. (2012). New advertising formats: how persuasion knowledge affects consumer responses. Journal of Marketing Communications, 18(1), 1-4. https://doi.org/10.1080/13527266.2011.620762
  • Moorman, M., & Neijens, P. (2012). Political advertising. In S. Rodgers, & E. Thorson (Eds.), Advertising theory (pp. 297-309). (Routledge communication series). Routledge.
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2012/4/TCW_1384-6930_2012_040_004_005.pdf
  • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of Computer-Mediated Communication, 18(1), 16-31. https://doi.org/10.1111/j.1083-6101.2012.01598.x
  • Russell, C. A., Russell, D. W., & Neijens, P. C. (2012). Evidence of country-based prejudices in the marketplace. In D. W. Russell, & C. A. Russell (Eds.), The psychology of prejudice: interdisciplinary perspectives on contemporary issues (pp. 113-127). (Psychology research progress). Nova Science Publishers.
  • Neijens, P. (2012). [Review of: S. Okazaki (2012) Handbook of research on international advertising]. International Journal of Advertising, 31(3), 681-682. http://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=97496&Type=PDF
  • Neijens, P. C., & de Pelsmacker, P. (2012). Introduction. Journal of Marketing Communications, 18(3), 169-171. https://doi.org/10.1080/13527266.2012.701398
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, F. E. (2012). Media guiding consumers across different stages of the purchase process. 35-36. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
  • Open Access
    Gómez-Llata Cázares, E. G. (2012). Mexico and the global problematic: power relations, knowledge and communication in neoliberal Mexico. [Thesis, externally prepared, Universiteit van Amsterdam].
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