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Results: 186
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  • Neijens, P. (2012). [Review of: S. Okazaki (2012) Handbook of research on international advertising]. International Journal of Advertising, 31(3), 681-682. http://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=97496&Type=PDF
  • Neijens, P. C., & de Pelsmacker, P. (2012). Introduction. Journal of Marketing Communications, 18(3), 169-171. https://doi.org/10.1080/13527266.2012.701398
  • de Bruijn, G.-J., Keer, M., van den Putte, B., & Neijens, P. (2012). Need for affect, need for cognition, and the intention-fruit consumption relationship: an action-control perspective. Health Education Journal, 71(5), 617-628. https://doi.org/10.1177/0017896911409735
  • Keer, M., van den Putte, B., & Neijens, P. (2012). The interplay between affect and theory of planned behavior variables. American Journal of Health Behavior, 36(1), 107-115. https://doi.org/10.5993/AJHB.36.1.11
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2012). Beware: this is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Conference papers: International Communication Association: annual meeting, 2012. http://citation.allacademic.com/meta/p551590_index.html
  • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41(2), 25-37. https://doi.org/10.2753/JOA0091-3367410202
  • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. https://doi.org/10.1080/13527266.2011.567457
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, F. E. (2012). Media guiding consumers across different stages of the purchase process. 35-36. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States.
  • Open Access
    Gómez-Llata Cázares, E. G. (2012). Mexico and the global problematic: power relations, knowledge and communication in neoliberal Mexico. [Thesis, externally prepared, Universiteit van Amsterdam].
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