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Results: 189
Number of items: 189
  • Smit, E. (2015). Media planning. In W. Donsbach (Ed.), The concise encyclopedia of communication (pp. 366-367). Wiley Blackwell. https://doi.org/10.1002/9781118789353.ch13
  • Chang, H., Kwak, H., Puzakova, M., Park, J., & Smit, E. G. (2015). It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions. International Journal of Advertising, 34(4), 593-620. https://doi.org/10.1080/02650487.2015.1009351
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. https://doi.org/10.1080/10810730.2014.965365
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). The more you say, the less they hear: the effect of disclosures in entertainment-education. Journal of Media Psychology, 27(4), 159-169. https://doi.org/10.1027/1864-1105/a000135
  • Vandeberg, L., Smit, E. G., & Murre, J. M. J. (2015). Implicit measurement. Oxford Bibliographies, Communication, Article 0163. https://doi.org/10.1093/OBO/9780199756841-0163
  • Open Access
    Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. K., & Smit, E. G. (2015). The dark side of donating: how donating may license environmentally unfriendly behavior. Social Influence, 10(4), 250-263. https://doi.org/10.1080/15534510.2015.1092468
  • Open Access
    Schinkel, S., van Weert, J. C. M., Kester, J. A. M., Smit, E. G., & Schouten, B. C. (2015). Does media use result in more active communicators? Differences between native Dutch and Turkish-Dutch patients in information-seeking behavior and participation during consultations with general practitioners. Journal of Health Communication, 20(8), 910-919. https://doi.org/10.1080/10810730.2015.1018600
  • Open Access
    Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. https://doi.org/10.1080/02650487.2015.1011023
  • Open Access
    Meppelink, C. S., van Weert, J. C. M., Haven, C. J., & Smit, E. G. (2015). The effectiveness of health animations in audiences with different health literacy levels: An experimental study. Journal of Medical Internet Research, 17(1), Article e11. https://doi.org/10.2196/jmir.3979
  • Open Access
    Smit, E. G., Boerman, S. C., & van Meurs, L. (2015). The power of direct context as revealed by eye tracking: A model tracks relative attention to competing editorial and promotional content. Journal of Advertising Research, 55(2), 216-227. https://doi.org/10.2501/JAR-55-2-216-227
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