Search results
Results: 94
Number of items: 94
-
Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008
-
van Noort, G., Antheunis, M. L., & Verlegh, P. W. J. (2014). Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves. International Journal of Advertising, 33(2), 235-252. https://doi.org/10.2501/IJA-33-2-235-252
-
Voorveld, H. A. M., & van Noort, G. (2014). Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. https://doi.org/10.1177/0973258614545155 -
Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Getting closer: the effects of personalized and interactive online political communication. European Journal of Communication, 28(1), 53-66. https://doi.org/10.1177/0267323112464837
-
van Noort, G., Smit, E. G., & Voorveld, H. A. M. (2013). The online behavioural advertising icon: Two user studies. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 365-378). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_28
-
Voorveld, H. A. M., van Noort, G., & Duijn, M. (2013). Building brands with interactivity: the role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management, 20(7), 608-622. https://doi.org/10.1057/bm.2013.3
-
Kruikemeier, S., van Noort, G., & Vliegenthart, R. (2013). The relationship between campaigning on Twitter and electoral support: present or absent. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p640883_index.html
Page 7 of 10