Search results
Results: 94
Number of items: 94
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van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. In P. J. Kitchen, & E. Uzunoğlu (Eds.), Integrated communications in the postmodern era (pp. 77-99). Palgrave Macmillan.
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Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2014). Unraveling the effects of active and passive forms of political Internet use: does it affect citizens’ political involvement? New Media & Society, 16(6), 903-920. https://doi.org/10.1177/1461444813495163
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Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008
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van Noort, G., Antheunis, M. L., & Verlegh, P. W. J. (2014). Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves. International Journal of Advertising, 33(2), 235-252. https://doi.org/10.2501/IJA-33-2-235-252
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Voorveld, H. A. M., & van Noort, G. (2014). Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses. Journal of Creative Communications, 9(3), 253-268. https://doi.org/10.1177/0973258614545155 -
Voorveld, H. A. M., van Noort, G., & Duijn, M. (2013). Building brands with interactivity: the role of prior brand usage in the relation between perceived website interactivity and brand responses. Journal of Brand Management, 20(7), 608-622. https://doi.org/10.1057/bm.2013.3
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Kruikemeier, S., van Noort, G., & Vliegenthart, R. (2013). The relationship between campaigning on Twitter and electoral support: present or absent. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p640883_index.html
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van Noort, G., Kruikemeier, S., Aparaschivei, A., Boomgaarden, H., & Vliegenthart, R. (2013). Online politics: a cross-national explanatory analysis of political websites. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p638751_index.html
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van Reijmersdal, E., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2013). Explaining the effects of targeted online advertising on children's cognitive, affective, and behavioral brand responses. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p638715_index.html
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