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Results: 71
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  • Open Access
    Boerman, S. C. (2014). "This program contains product placement": Effects of sponsorship disclosure on television viewers’ responses. [Thesis, fully internal, Universiteit van Amsterdam].
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_21
  • van Reijmersdal, E. A., Tutaj, K., & Boerman, S. C. (2013). The effects of brand placement disclosures on scepticism and brand memory. Communications : The European Journal of Communication Research, 38(2), 127-146. https://doi.org/10.1515/commun-2013-0008
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p634919_index.html
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2012/4/TCW_1384-6930_2012_040_004_005.pdf
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2012). Beware: this is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Conference papers: International Communication Association: annual meeting, 2012. http://citation.allacademic.com/meta/p551590_index.html
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x
  • van Meurs, L., Smit, E., & Boerman, S. (2011). Hoe trek je de aandacht in tijdschriften? Vuistregels voor effectiever adverteren. GfK jaargids : inzichten en marktontwikkelingen in de Benelux, 2011, 74-79. http://www.intomartgfk.nl/imperia/md/content/intomart/gfk_jaargids_2011.pdf
  • Boerman, S., Smit, E., & van Meurs, A. (2011). Visual attention: the interplay between ad characteristics and context factors. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p489308_index.html
  • Boerman, S. (2011). Eye-catching: welke factoren van een tijdschriftadvertentie en zijn directe context springen in het oog? (SWOCC; No. 57). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
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