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Results: 147
Number of items: 147
  • Open Access
    van Dam, S., & van Reijmersdal, E. A. (2019). Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 2. https://doi.org/10.5817/CP2019-2-2
  • Open Access
    Hudders, L., van Reijmersdal, E. A., & Poels, K. (2019). Digital advertising and consumer empowerment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2). https://doi.org/10.5817/CP2019-2-xx
  • Open Access
    van Noort, G., & van Reijmersdal, E. A. (2019). Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses. Journal of Interactive Marketing, 45, 16-26. https://doi.org/10.1016/j.intmar.2018.05.003
  • Domingues Aguiar, T., & van Reijmersdal, E. (2018). Influencer marketing. (SWOCC; Vol. 76). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Cartwright, R. F., Opree, S. J., & van Reijmersdal, E. A. (2018). "Fool’s gold”: Linking materialism to persuasion knowledge activation and susceptibility to embedded advertising. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in Advertising Research IX: Power to Consumers (pp. 17-28). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-22681-7_2
  • Open Access
    Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2018). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in Advertising Research IX: Power to Consumers (pp. 143-161). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-22681-7_11
  • Open Access
    van Reijmersdal, E. (2018). Online reclame: Is het ethisch om te targeten op kinderen?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/online-reclame-is-het-ethisch-om-te-targeten-op-kinderen/
  • Open Access
    van Reijmersdal, E. (2018). Samenwerken met een influencer: de do’s en don’ts. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/samenwerken-met-een-influencer-de-dos-en-donts/
  • Open Access
    De Jans, S., Vanwesenbeeck, I., Cauberghe, V., Hudders, L., Rozendaal, E., & van Reijmersdal, E. A. (2018). The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising. Journal of Advertising, 47(3), 255-269. https://doi.org/10.1080/00913367.2018.1463580
  • Open Access
    Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2018). The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns. Decision support systems, 106, 44-52. https://doi.org/10.1016/j.dss.2017.12.003
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