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Results: 144
Number of items: 144
  • Domingues Aguiar, T., & van Reijmersdal, E. (2018). Influencer marketing. (SWOCC; Vol. 76). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Open Access
    Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2018). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in Advertising Research IX: Power to Consumers (pp. 143-161). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-22681-7_11
  • Open Access
    van Reijmersdal, E. (2018). Samenwerken met een influencer: de do’s en don’ts. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/samenwerken-met-een-influencer-de-dos-en-donts/
  • Open Access
    Boerman, S. C., van Reijmersdal, E. A., Rozendaal, E., & Dima, A. L. (2018). Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC). International Journal of Advertising, 37(5), 671-697. https://doi.org/10.1080/02650487.2018.1470485
  • Open Access
    Cartwright, R. F., Opree, S. J., & van Reijmersdal, E. A. (2018). "Fool’s gold”: Linking materialism to persuasion knowledge activation and susceptibility to embedded advertising. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in Advertising Research IX: Power to Consumers (pp. 17-28). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-22681-7_2
  • Open Access
    van Reijmersdal, E. (2018). Online reclame: Is het ethisch om te targeten op kinderen?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/online-reclame-is-het-ethisch-om-te-targeten-op-kinderen/
  • Open Access
    Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2018). The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns. Decision support systems, 106, 44-52. https://doi.org/10.1016/j.dss.2017.12.003
  • Open Access
    Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2018). Development and validation of the Psychological Well-Being scale for children (PWB-c). Societies, 8(1), Article 18. https://doi.org/10.3390/soc8010018
  • Open Access
    De Jans, S., Vanwesenbeeck, I., Cauberghe, V., Hudders, L., Rozendaal, E., & van Reijmersdal, E. A. (2018). The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising. Journal of Advertising, 47(3), 255-269. https://doi.org/10.1080/00913367.2018.1463580
  • Open Access
    Wottrich, V. M. (2018). Privacy exposed: Consumer responses to data collection and usage practices of mobile apps. [Thesis, fully internal, Universiteit van Amsterdam].
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