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Results: 186
Number of items: 186
  • Willemsen, L., Neijens, P. C., & Bronner, F. A. (2013). Webcare as customer relationship and reputation management? Motives for negative electronic word of mouth and their effect on webcare receptiveness. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 55-69). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_5
  • Keer, M., van den Putte, B., de Wit, J., & Neijens, P. (2013). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. Journal of Health Communication, 18(9), 1148-1161. https://doi.org/10.1080/10810730.2013.768730
  • Open Access
    Waheed, M. (2013). Values in international political speeches: Investigating their production, content, madia coverage, and impact. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Willemsen, L. M. (2013). Electronic word of mouth: Challenges for consumers and companies. [Thesis, fully internal, Universiteit van Amsterdam].
  • de Pelsmacker, P., & Neijens, P. C. (2012). New advertising formats: how persuasion knowledge affects consumer responses. Journal of Marketing Communications, 18(1), 1-4. https://doi.org/10.1080/13527266.2011.620762
  • Moorman, M., & Neijens, P. (2012). Political advertising. In S. Rodgers, & E. Thorson (Eds.), Advertising theory (pp. 297-309). (Routledge communication series). Routledge.
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2012/4/TCW_1384-6930_2012_040_004_005.pdf
  • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581
  • Willemsen, L. M., Neijens, P. C., & Bronner, F. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of Computer-Mediated Communication, 18(1), 16-31. https://doi.org/10.1111/j.1083-6101.2012.01598.x
  • Russell, C. A., Russell, D. W., & Neijens, P. C. (2012). Evidence of country-based prejudices in the marketplace. In D. W. Russell, & C. A. Russell (Eds.), The psychology of prejudice: interdisciplinary perspectives on contemporary issues (pp. 113-127). (Psychology research progress). Nova Science Publishers.
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