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Results: 188
Number of items: 188
  • Open Access
    Brandes, K., Linn, A. J., Smit, E. G., & van Weert, J. C. M. (2016). Unraveling the determinants of cancer patients' intention to express concerns. Journal of Health Communication, 21(3), 327-336. https://doi.org/10.1080/10810730.2015.1080325
  • Open Access
    Maslowska, E., Smit, E. G., & van den Putte, B. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. https://doi.org/10.1080/15252019.2016.1161568
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. https://doi.org/10.2501/JAR-2016-044
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising, 45(4), 391-402. https://doi.org/10.1080/00913367.2016.1172386
  • Open Access
    Bernritter, S. F. (2016). Examining consumers’ brand endorsements on social media. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Meppelink, C. S. (2016). Designing digital health information in a health literacy context. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Ooijen, I. (2016). Packaging design as communicator of product attributes: Effects on consumers’ attribute inferences. [Thesis, fully internal, Universiteit van Amsterdam].
  • Fransen, M. L., Verlegh, P. W. J., Kirmani, A., & Smit, E. G. (2015). A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), 6-16. https://doi.org/10.1080/02650487.2014.995284
  • Ketelaar, P. E., Konig, R., Smit, E. G., & Thorbjørnsen, H. (2015). In ads we trust: religiousness as a predictor of advertising trustworthiness and avoidance. The Journal of Consumer Marketing, 32(3), 190-198. https://doi.org/10.1108/JCM-09-2014-1149
  • Smit, E. (2015). Media planning. In W. Donsbach (Ed.), The concise encyclopedia of communication (pp. 366-367). Wiley Blackwell. https://doi.org/10.1002/9781118789353.ch13
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