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Results: 193
Number of items: 193
  • Open Access
    Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, 27-42. https://doi.org/10.1016/j.intmar.2015.10.002
  • Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers' Online Brand Endorsements. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 189-209). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136
  • van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2016). Atypical food packaging affects the persuasive impact of product claims. Food Quality and Preference, 48(A), 33-40. https://doi.org/10.1016/j.foodqual.2015.08.002
  • Open Access
    van Ooijen, I. (2016). Packaging design as communicator of product attributes: Effects on consumers’ attribute inferences. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. https://doi.org/10.2501/JAR-2016-044
  • Open Access
    Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2016). The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising, 45(4), 391-402. https://doi.org/10.1080/00913367.2016.1172386
  • Open Access
    Maslowska, E., Smit, E. G., & van den Putte, B. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. https://doi.org/10.1080/15252019.2016.1161568
  • Open Access
    Meppelink, C. S., Smit, E. G., Diviani, N., & van Weert, J. C. M. (2016). Health literacy and online health information processing: Unraveling the underlying mechanisms. Journal of Health Communication, 21(supp. 2), 109-120. https://doi.org/10.1080/10810730.2016.1193920
  • Open Access
    Bernritter, S. F. (2016). Examining consumers’ brand endorsements on social media. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2016). The value of nurses’ tailored communication when discussing medicines: exploring the relationship between satisfaction, beliefs and adherence. Journal of Health Psychology, 21(5), 798-807. https://doi.org/10.1177/1359105314539529
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