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Results: 188
Number of items: 188
  • Open Access
    Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. Journal of Interactive Marketing, 33, 27-42. https://doi.org/10.1016/j.intmar.2015.10.002
  • Open Access
    Linn, A. J., van Weert, J. C. M., van Dijk, L., Horne, R., & Smit, E. G. (2016). The value of nurses’ tailored communication when discussing medicines: exploring the relationship between satisfaction, beliefs and adherence. Journal of Health Psychology, 21(5), 798-807. https://doi.org/10.1177/1359105314539529
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. https://doi.org/10.2501/JAR-2016-044
  • Open Access
    Maslowska, E., Smit, E. G., & van den Putte, B. (2016). It Is All in the Name: A Study of Consumers' Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85. https://doi.org/10.1080/15252019.2016.1161568
  • Open Access
    Meppelink, C. S. (2016). Designing digital health information in a health literacy context. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    Bernritter, S. F. (2016). Examining consumers’ brand endorsements on social media. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Ooijen, I. (2016). Packaging design as communicator of product attributes: Effects on consumers’ attribute inferences. [Thesis, fully internal, Universiteit van Amsterdam].
  • Chang, H., Kwak, H., Puzakova, M., Park, J., & Smit, E. G. (2015). It's no longer mine: the role of brand ownership and advertising in cross-border brand acquisitions. International Journal of Advertising, 34(4), 593-620. https://doi.org/10.1080/02650487.2015.1009351
  • Vandeberg, L., Smit, E. G., & Murre, J. M. J. (2015). Implicit measurement. Oxford Bibliographies, Communication. https://doi.org/10.1093/OBO/9780199756841-0163
  • Asbeek Brusse, E. D., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of Health Communication, 20(4), 396-405. https://doi.org/10.1080/10810730.2014.965365
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