Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 60
Number of items: 60
  • Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2010). 'Bekend maakt bemind': de relatie tussen blootstelling aan reclame en merkkeuze. Ontwikkelingen in het marktonderzoek: jaarboek MarktOnderzoekAssociatie, 2010, 61-79. http://www.moaweb.nl/kenniscentrum/jaarboeken/2010/4%20Bekend%20maakt%20bemind.pdf
  • Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2010). Matching communication modalities: the effects of modality congruence and processing style on brand evaluation and brand choice. Communication Research, 37(4), 576-598. https://doi.org/10.1177/0093650210368251
  • Fransen, M. L., Reinders, M. J., Bartels, J., & Maassen, R. L. (2010). The influence of regulatory fit on evaluation and intentions to buy genetically modified foods: The mediating role of social identification. Journal of Marketing Communications, 16(1-2), 5-20. https://doi.org/10.1080/13527260903342696
  • Fransen, M. L., Smeesters, D., & Fennis, B. M. (2010). Mortality salience and brand attitudes: the moderating role of social presence. Advances in Consumer Research, 37, 534-535. http://www.acrwebsite.org/volumes/v37/FinalPapers/504713_101308_v2.doc
  • Fransen, M., & Lodder, P. (2010). The effects of experience-based marketing communication on brand relations and hedonic brand attitudes: the moderating role of affective orientation. Advances in Consumer Research, 37, 801-802. http://www.acrwebsite.org/volumes/v37/FinalPapers/505035_101308_v1.doc
  • van Rompay, T. J. L., Vonk, D. J., & Fransen, M. L. (2009). The eye of the camera: effects of security cameras on pro-social behavior. Environment and Behavior, 41(1), 60-74. https://doi.org/10.1177/0013916507309996
  • Fransen, M. L., Fennis, B. M., Vohs, K. D., & Pruyn, A. T. H. (2009). ‘Fit for charity’: the moderating role of private self-focus in the persuasiveness of regulatory fit. Advances in Consumer Research, 36, 746-747. http://www.acrwebsite.org/volumes/v36/NAACR_vol36_212.pdf
  • Fransen, M. L., Fennis, B. M., Pruyn, A. T. H., & Das, E. (2008). Rest in peace? Brand-induced mortality salience and consumer behavior. Journal of Business Research, 61(10), 1053-1061. https://doi.org/10.1016/j.jbusres.2007.09.020
  • Open Access
    ter Hoeven, C. L., & Fransen, M. L. (2008). 'When the chips are down': The relation between stress, social support, and food product attitudes. Advances in Consumer Research, 35, 960-961. http://www.acrwebsite.org/volumes/display.asp?id=13403
  • Fransen, M. L., Fennis, B. M., & Pruyn, A. T. H. (2007). ‘Voel je fit’: de rol van regulatieve fit en zelfbewustzijn bij de steun van goede doelen. Jaarboek Sociale Psychologie, 2007, 159-172.
Page 6 of 6