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Results: 89
Number of items: 89
  • Open Access
    Wottrich, V. M., & Voorveld, H. A. M. (2016). Creative vs. traditional media choice: effects on word-of-mouth and purchase intention. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 325-335). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_25
  • Open Access
    Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. https://doi.org/10.2501/JAR-2016-044
  • Open Access
    Fakkert, M.-S., Voorveld, H. A. M., & van Reijmersdal, E. A. (2015). Brand placements in fashion TV series. In I. B. Banks, P. De Pelsmacker, & S. Okazaki (Eds.), Advances in advertising research (vol. V): Extending the boundaries of advertising (pp. 217-228). Springer Gabler. https://doi.org/10.1007/978-3-658-08132-4_16
  • Open Access
    Vandeberg, L., Murre, J. M. J., Voorveld, H. A. M., & Smit, E. G. (2015). Dissociating explicit and implicit effects of cross-media advertising. International Journal of Advertising, 34(5), 744-764. https://doi.org/10.1080/02650487.2015.1011023
  • Open Access
    Limpf, N., & Voorveld, H. A. M. (2015). Mobile location-based advertising: how information privacy concerns influence consumers' attitude and acceptance. Journal of Interactive Advertising, 15(2), 111-123. https://doi.org/10.1080/15252019.2015.1064795
  • Open Access
    Neijens, P., & Voorveld, H. (2015). Cross-platform advertising: current practices and issues for the future. Journal of Advertising Research, 55(4), 362-367. https://doi.org/10.2501/JAR-2015-016
  • Open Access
    Voorveld, H. A. M., & Valkenburg, S. M. F. (2015). The fit factor: the role of fit between ads in understanding cross-media synergy. Journal of Advertising, 44(3), 185-195. https://doi.org/10.1080/00913367.2014.977472
  • Open Access
    Viswanathan, V., & Voorveld, H. (2015). Media multitasking with television news: the interaction of content and audience factors. In I. B. Banks, P. de Pelsmacker, & S. Okazaki (Eds.), Advances in advertising research (vol. V): extending the boundaries of advertising (pp. 129-141). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-08132-4_10
  • Open Access
    Voorveld, H. A. M., & Viswanathan, V. (2015). An observational study on how situational factors influence media multitasking with TV: the role of genres, dayparts, and social viewing. Media Psychology, 18(4), 499-526. https://doi.org/10.1080/15213269.2013.872038
  • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008
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