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Results: 93
Number of items: 93
  • Open Access
    Rauwers, F., & van Noort, G. (2016). The underlying processes of creative media advertising. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 309-323). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_24
  • Open Access
    Kruikemeier, S., Van Noort, G., & Vliegenthart, R. (2016). The Effect of Website Interactivity on Political Involvement: The Moderating Role of Political Cynicism. Journal of Media Psychology, 28(3), 136-147. https://doi.org/10.1027/1864-1105/a000200
  • Willemsen, L., & van Noort, G. (2015). Webcare: Van experimenteren naar professionaliseren. (SWOCC; Vol. 69). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC.
  • Muntinga, D., & van Noort, G. (2015). Branding. In D. Oosterveer, B. Koster, S. Roeling, & M. de Haan (Eds.), Marketingfacts: jaarboek 2015-2016 (pp. 180-189). (Marketingfacts). Marketingfacts BV.
  • Open Access
    Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. (2015). Nederlandse politici op Twitter: wie, waarover, wanneer en met welk effect? Tijdschrift voor Communicatiewetenschap, 43(1), 4-22. https://www.tijdschriftvoorcommunicatiewetenschap.nl/inhoud/tijdschrift_artikel/CW-43-1-4/Nederlandse-politici-op-Twitter-wie-waarover-wanneer-en-met-welk-effect
  • Open Access
    Kruikemeier, S., Aparaschivei, A. P., Boomgaarden, H. G., Van Noort, G., & Vliegenthart, R. (2015). Party and candidate websites: A comparative explanatory analysis. Mass Communication & Society, 18(6), 821-850. https://doi.org/10.1080/15205436.2015.1051233
  • Open Access
    Strauß, N., Kruikemeier, S., van der Meulen, H., & van Noort, G. (2015). Digital diplomacy in GCC countries: strategic communication of Western embassies on Twitter. Government Information Quarterly, 32(4), 369-379. https://doi.org/10.1016/j.giq.2015.08.001
  • Smit, E. G., van Noort, G., & Voorveld, H. A. M. (2014). Understanding online behavioural advertising: user knowledge, privacy concerns and online coping behaviour in Europe. Computers in Human Behavior, 32, 15-22. https://doi.org/10.1016/j.chb.2013.11.008
  • van Noort, G., Antheunis, M. L., & Verlegh, P. W. J. (2014). Enhancing the effects of social network site marketing campaigns: if you want consumers to like you, ask them about themselves. International Journal of Advertising, 33(2), 235-252. https://doi.org/10.2501/IJA-33-2-235-252
  • van Noort, G., Willemsen, L. M., Kerkhof, P., & Verhoeven, J. W. M. (2014). Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review. In P. J. Kitchen, & E. Uzunoğlu (Eds.), Integrated communications in the postmodern era (pp. 77-99). Palgrave Macmillan.
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