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Results: 148
Number of items: 148
  • Open Access
    van Berlo, Z. M. C. (2020). Playful persuasion: Advergames as gamified advertising. [Thesis, fully internal, Universiteit van Amsterdam].
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-37869-1_2
  • Open Access
    van Reijmersdal, E. A., & Rozendaal, E. (2020). Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications : The European Journal of Communication Research, 45(3), 378-388. https://doi.org/10.1515/commun-2019-0120
  • Open Access
    Eisend, M., van Reijmersdal, E. A., Boerman, S. C., & Tarrahi, F. (2020). A meta-analysis of the effects of disclosing sponsored content. Journal of Advertising, 49(3), 344-366. https://doi.org/10.1080/00913367.2020.1765909
  • van Reijmersdal, E. A., Rozendaal, E., van der Goot, M., & Metske, E. (2019). Hoe ervaren minderjarigen gesponsorde YouTube video's? Een kwalitatieve studie onder 10-16 jarige kinderen in opdracht van het Commissariaat voor de Media. Radboud Universiteit. https://www.cvdm.nl/actueel/onderzoek-effecten-reclame-in-youtube-videos
  • Rozendaal, E., Buijzen, M., & van Reijmersdal, E. (2019). Children's understanding of persuasion. In R. Hobbs, & P. Mihailidis (Eds.), The international encyclopedia of media literacy (Vol. 1). (Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781118978238.ieml0022
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1
  • van Reijmersdal, E. (2019). Wat begrijpen tieners van influencer marketing op YouTube?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/wat-begrijpen-tieners-van-influencer-marketing-op-youtube/
  • van Reijmersdal, E. (2019). Welke type app is geschikt voor mijn merk?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/welk-type-app-is-geschikt-voor-mijn-merk/
  • Open Access
    Hudders, L., van Reijmersdal, E. A., & Poels, K. (2019). Digital advertising and consumer empowerment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2). https://doi.org/10.5817/CP2019-2-xx
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