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Results: 144
Number of items: 144
  • van Reijmersdal, E. (2019). Wat begrijpen tieners van influencer marketing op YouTube?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/wat-begrijpen-tieners-van-influencer-marketing-op-youtube/
  • van Reijmersdal, E. (2019). Welke type app is geschikt voor mijn merk?. Web publication or website, SWOCC. https://www.swocc.nl/kennisbank-item/welk-type-app-is-geschikt-voor-mijn-merk/
  • van Reijmersdal, E. A., Rozendaal, E., van der Goot, M., & Metske, E. (2019). Hoe ervaren minderjarigen gesponsorde YouTube video's? Een kwalitatieve studie onder 10-16 jarige kinderen in opdracht van het Commissariaat voor de Media. Radboud Universiteit. https://www.cvdm.nl/actueel/onderzoek-effecten-reclame-in-youtube-videos
  • Rozendaal, E., Buijzen, M., & van Reijmersdal, E. (2019). Children's understanding of persuasion. In R. Hobbs, & P. Mihailidis (Eds.), The international encyclopedia of media literacy (Vol. 1). (Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781118978238.ieml0022
  • Open Access
    Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2019). App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps. Journal of Consumer Affairs, 53(3), 1056-1083. https://doi.org/10.1111/joca.12218
  • Open Access
    van Dam, S., & van Reijmersdal, E. A. (2019). Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 2. https://doi.org/10.5817/CP2019-2-2
  • Open Access
    Hudders, L., van Reijmersdal, E. A., & Poels, K. (2019). Digital advertising and consumer empowerment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2). https://doi.org/10.5817/CP2019-2-xx
  • Open Access
    Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, Article 100854. https://doi.org/10.1016/j.elerap.2019.100854
  • Open Access
    van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1
  • Open Access
    van Noort, G., & van Reijmersdal, E. A. (2019). Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses. Journal of Interactive Marketing, 45, 16-26. https://doi.org/10.1016/j.intmar.2018.05.003
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