Search results

  • Full text

  • Document type

    • Publication year

  • Organisation

Results: 186
Number of items: 186
  • Open Access
    Boerman, S. C. (2014). "This program contains product placement": Effects of sponsorship disclosure on television viewers’ responses. [Thesis, fully internal, Universiteit van Amsterdam].
  • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. The International Journal on Media Management : JMM, 15(1), 43-65. https://doi.org/10.1080/14241277.2012.756815
  • Waheed, M., Schuck, A., Neijens, P., & de Vreese, C. (2013). Values in UN speeches: understanding the speechwriters’ perspectives. The International Communication Gazette, 75(7), 597-618. https://doi.org/10.1177/1748048513482542
  • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_21
  • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p634919_index.html
  • Keer, M., van den Putte, B., Neijens, P., & de Wit, J. (2013). The influence of affective and cognitive arguments on message judgment and attitude change: the moderating effects of meta-bases and structural bases. Psychology & Health, 28(8), 895-908. https://doi.org/10.1080/08870446.2013.764428
  • Keer, M., van den Putte, B., de Wit, J., & Neijens, P. (2013). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. Journal of Health Communication, 18(9), 1148-1161. https://doi.org/10.1080/10810730.2013.768730
  • Willemsen, L., Neijens, P. C., & Bronner, F. A. (2013). Webcare as customer relationship and reputation management? Motives for negative electronic word of mouth and their effect on webcare receptiveness. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 55-69). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_5
  • Smit, E. G., Neijens, P. C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. https://doi.org/10.2501/IJA-32-1-065-084
  • de Graaf, A., van den Putte, B., Zebregs, S., & Neijens, P. (2013). Effectief communiceren (7): Hoe lichten we laagopgeleide tieners effectief voor? Tekst[blad], 19(5-6), 48-49.
Page 6 of 19