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Results: 47
Number of items: 47
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van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2021). Brands in virtual reality games: Affective processes within computer-mediated consumer experiences. Journal of Business Research, 122, 458-465. https://doi.org/10.1016/j.jbusres.2020.09.006 -
van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. https://doi.org/10.1016/j.intmar.2019.09.001
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van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2020). Inside advertising: The role of presence in the processing of branded VR content. In T. Jung, M. C. tom Dieck, & P. A. Rauschnabel (Eds.), Augmented reality and virtual reality: Changing realities in a dynamic world (pp. 11-22). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-37869-1_2
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van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Behaviour, 19(5), 438-449. https://doi.org/10.1002/cb.1822
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van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1
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van Berlo, Z., van Reijmersdal, E., & Rozendaal, E. (2017). Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners. Tijdschrift voor Communicatiewetenschap, 45(3), 216-236. https://www.tijdschriftvoorcommunicatiewetenschap.nl/scripts/shared/artikel_pdf.php?id=CW-45-3-6
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